Rise and Shine Event Promo For Social Media

Up She Rises - Case Study

Event Snapshot: Get a taste, leave wanting more.

The Challenge

Capture the essence of the Rise and Shine event to showcase to an online audience that could not make it.

The Process

Planning

First contact calls and emails with Up She Rises. Proposed solution of a 60-second promo video and highlights. Proposed to bring a second shooter onboard to capture event footage and detail shots efficiently.

We prepared a shot list for the day. We aimed to capture the crowd engagement, Up She Rises branding, the merchandise, the social interaction before the event, snippets of each of the speakers, decorations.

Shooting

We wanted to showcase the authentic experience and electric atmosphere of really being at the event.

 

In preparation for the event, we worked with the sound engineer, connecting our sound recorder line-in to the soundboard to capture the direct microphone audio in the highest quality possible.

We created a dual set-up – one set for capturing the event and another capturing attendee feedback in a nearby room. This way we were immediately able to switch over to recording testimonials at the break.

Delivery

We worked on the edit until the video was perfect, totalling 6 drafts.

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Outputs

60 second Social Media Ready Event Promo – Highlights from Rise and Shine Event for promoting future events online.

10 Instagram story and post ready interview snippets with glowing testimonials and insights from the event. Included subtitles for maximum engagement on Instagram, which mutes videos by default.

Branded video assets created for Up She Rises to use on all future video content.

Testimonial

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Virginia Foley

Up She Rises Founder

I worked with Waking Dreams Media last year, after they had been recommended by a colleague. I have to say I was impressed by the professionalism right from the beginning. They created a promo video at one of our events and carried out client interviews for us afterwards. Later in the year we returned to them because we loved the creative elements they had added to our video and we wanted the same consistent look across social media. They created bespoke video intros specifically for Instagram which we have used again and again. It is always pleasurable to deal with Luke and he is fast and efficient with his follow through.