What I Learned On LinkedIn
Do you want to keep your customers attention for longer? Well, we’ve got a magic number and a secret cycle you won’t want to miss in this blog. Let’s get into what I learned this month on LinkedIn.
Get to 10,000 followers if it means you have to beg, borrow, or steal.
Charlie Munger, Warren Buffet’s business partner has a quote about financial security “I don't care what you have to do — if it means walking everywhere and not eating anything that wasn't purchased with a coupon, find a way to get your hands on $100,000. After that, you can ease off the gas a little bit.” Is there a lesson to be taken here on content creation? I think so. When you begin using social media to get new customers focus on audience building instead of selling.
That way, you scale your audience by making what they want. And when you do make your ask, it will be more successful. Because you genuinely have people's attention. You can do this by adding new connections every day (I do 20) and make content with other people and businesses. People will likely ask about your service along the way anyway.
“Buy This thing” Goodwill Recharge
I’ve recently learned about the “Buy This thing” goodwill recharge from Justin Welsh. Essentially, because humans feel obliged to reciprocate favours, as you post free helpful content, your goodwill goes up. But then, when you make an ask, that stockpile goes down. He finds that the perfect balance for this is 4 gives for every ask. There’s no 1 strategy for all accounts obviously. But just starting out, I’m focused on engagement and audience rather than conversion. Marketing Millennial just grew their account with no asks for the first year, amassed an audience of over 500,000 followers and 110m impressions.
You could sell a zero-grip steering wheel with an audience that big and I’m sure someone would take you up on the offer. If you’re just focused on what brings people in, you can scale your audience and then whatever you do ask for will be more successful because you genuinely have people’s attention. I don’t think we’re there yet, which is why you won’t see me pitching our video production services. Yes, if you don’t ask, you don’t get, but something you get more if you wait longer.
Multiple Follower Sources
You can do more than just create content to gain new followers. You likely want a portfolio of things. You can add more connections, if it’s a company page you’re growing, you can then invite them, you can engage in groups or comments. You’re competing against accounts and people who already have audiences.
So, even if you’re just keeping pace with them, you’ll never catch up. Again, when you’re starting out, you need every advantage you can get, this is essentially like your friends and family round of funding for your start-up. But a better way to look at it is like an investment portfolio. You diversify the way you get followers. Here’s what that pie could look like. Give it a try.
So, we’ve covered follower threshold for selling, the frequency to do it and how get followers from different sources. Could you go a year without selling your product or service on social media?
Subscribe to newsletter for weekly video marketing insights here:.