AN EXPLAINER VIDEO?
An explainer is a video that educates your customers on how your solution can impact their lives.
Viewers retain 95% of a message in a video versus just 10% in text, making video the clear winner for sticking in your customer's mind (Insivia).
The average landing page conversion rate is 2.35% (Impact). A simple video explaining the value of your solution on the landing page can increase conversion rates by up to 80% (Unbounce). This means more leads for you to turn into paying customers.
24/7 365 Saleman
THE EXPLAINER VIDEO
We’ll create a simple, explainer commercial that brings your customers closer to a purchasing decision while you sleep. This video takes care of sales and marketing, so you can take care of business.
If you’d like to talk about what type of investment would suit your business, just fill out our “Discovery" form and we’ll set up a quick, no commitments, service fit call.
You Know Your Work Can Change Lives
It’s obvious to you why your product or service is so good, so it’s frustrating that your customers aren’t seeing it.
You wonder if there's an effective method of communication that will put your product in the best light to boost your sales.
Marketing can feel like a waste of time and money
We often see this with our clients.
Your product or service is not converting as much as you would like it to. People keep telling you to try video marketing, but you just don’t have the time to figure out what type of content you should make to affect the bottom line of your business.
You’ve tried shooting videos yourself, but it’s time-consuming and you’re not getting the results you want. Learning how to shoot professional video and record HQ audio is difficult. The videos end up having only a few views and you have no idea if it is reaching your target audience.
You try working with videographers and production companies, but they don’t marry video marketing into their process, so now you have this purposeless video. Also, who’s going to promote the thing? It ends up performing terribly.
You just want a consistent stream of people becoming informed on your solution and moving one step closer to purchasing. You talk about all your product or service's high-tech features, but you worry that maybe your target clients won’t ever know what the hell it is that you do and how well you do it.
Why we're different
We believe in results-driven video through strategic planning from the beginning.
We do not want to be another unnecessary marketing cost. We want to be an investment, not a luxury.
We insist on getting to know your business almost as well as you do.
We plan ahead with you, developing an in-depth profile of your ideal client to create a video that explains your innovative solution and resonates with them.
Our clients will tell you that we don’t just show up and shoot a pretty looking video, edit it to some snazzy music and hand it off to you. Every step of the process is carefully calibrated to ensure we reach the goals we set at the beginning of the project.
It's not you. It's your marketing.
You need to break up with your current video plan and get into a new video marketing relationship.
You need a digestible video that teaches the value of your innovative solution to anyone that sees it.
And we can make it for you.
Explainer videos can deliver the crystal-clear message that grows your business.
When you decide to stop relying on web copy and work with us on developing a simple video that sells your solution…
More and more of right people understand how your offering can impact their life. They will be closer to making a purchasing decision than any other form of marketing would have gotten them.
Video marketing gets easier now that you have a strategic plan that you can use for future campaigns.
You can concentrate more on what you love doing most, making sure you are putting out quality products and services. You now have a salesperson that works when you sleep, spreading the good word of what your solution can do for the world.
It is 100% possible to generate real results like increased revenue from a video marketing campaign.
Our strategy and production services are perfect if...
You are ready to go to market or promote an intricate solution that many people may not be immediately aware of the value of.
You have an upcoming conference or press release and you know people will be visiting your website and need to understand what you do within the 2-3 minutes they'll be visiting for.
You need to answer questions like what you do, how does it work and why does it matter to your customers.
Your product and service features are submerged in industry jargon that needs to be translated to benefits for your target audience.
You want your best sales pitch, encapsulated in an engaging video that is seen by the right people 24/7.
HERE'S THE PROCESS
We learn everything about your challenges, goals, timelines, and logistics to better understand how to produce a video that meets your business needs.
We make a video marketing plan with detailed customer profiles, a clear, unique message for your business and a plan for video promotion.
Given everything we know, we craft a script that not only represents you, but makes people want to buy from you.
We plan the logistics and make sure all the resources are in place for the shoot. We arrive on the day and capture all the footage needed for the final video.
Drafts of the video edit will be provided online so that you and your team can request changes at any time.
Once the final video is complete, we will assist you promote it on your ideal platform and track the results.
Explainer Videos for Innovative Companies.
Our package includes everything you need.
Understand your customer. We help you outline your target audience in great depth, so we know how to create a video that will motivate them to act.
Stand out from your competition. We assist you in developing a message that captures your unique selling point in your voice.
Know your enemy. We research to see what type of videos and sales copy has worked for your industry and consumer base.
Your best pitch. We create an engaging concept and script that effectively explains your offering for your target audience. We create any storyboards and style snippets necessary to help you visualise the final product.
Every last detail. We hire any actors and crew, arrange the location and costumes and props to ensure your shoot goes according to plan.
Look your best. It goes without saying, we deliver high-quality video and audio.
Finding your voice. We find a voiceover artist that sounds right for your company’s brand.
Pitch perfect. We pick from an extensive library of music to find the perfect song for your company’s tone.
Fine-tuning. We cut your video down to only the essentials, colour it for a mood that fits your image and mix the audio, so everything sounds great.
A moving message. We provide any titles necessary to deliver your message.
Hit your target. We manage the release to make sure your video is viewed by the right eyeballs by ending up on the appropriate platform with effective promotion.
The more you know. We track the performance of your video to make sure we are reaching the goals we set.
How Do I Get Started
Are you interested to discover if an explainer video is the right investment for your business?
Please fill out this Discovery Form below. We will reply within 2 business days with a project plan that includes everything you need to know and a link to book a complimentary service fit call.
We look forward to working with you and bringing you through this process.