My Favourite 5 Visual Psychological Hacks With Video Editing
Today, we’re diving deep into your mind! No, we’re not going through your search history, instead, I’m going to show you my top 5 video editing psychological hacks. If you create video content for your business, and you want to make your customers more engaged, stick around, you won’t want to miss this.
Animated Captions
The purpose of these techniques is to aid the viewer to read along. You can create visual difference between the words using colour, scale, positioning or a dot or emoji over the read word. It makes it harder to leave a video when your eyes, like a cat with a laser, are dragged across the screen. If your viewer reads, watches AND hears, they’ll take in 90% of your content, making your video more memorable from the competition. Captions also help hearing impaired audiences and those with the sound off to follow along with the video – like the masses on public transport or in the office bathrooms.
Completion Bar
With our lack of patience these days, a completion bar can give viewers a better perception of the future of the video - the topics and how long before it’s over. It increases viewer retention. It's a genius intersection of user experience and psychology. It creates patience, especially in talking head content, for when this damn video is going to end. Streaming platforms like YouTube and Netflix have gotten people used to knowing what the end duration is. So, you gotta love the completion bar. It's an innovation that doesn't whinge about shortening attention spans but instead decides to do something about it.
Enhanced Screenshots
What I mean by that is altering a screenshot to make it look prettier or provide more info. Here are some examples. There are all types of apps out there that will do this now, just google it, I won’t be mentioning any brands until we’re sponsored. We’re past the cheesiness of bad stock laptops, phone video or god forbid, a picture frame (put Luke in picture frame). We’re too visually literate to let this slide.
These can also be mocked-up by taking a few pieces of recognisable graphics from a website. It can immerse the viewer in the story, just look at this from Diary of A CEO.
Vertical Video Frames
Vertical videos have surged in popularity thanks to mobile-first platforms like TikTok and Instagram Stories. But what if you want to repurpose that content for platforms that favour square or widescreen formats? Enter the blurred, colour-matching background that frames your vertical video beautifully, making it adaptable for any platform. Now you might ask, why should a business owner care? Well, this is essentially extending the life and reach of your content i.e. more customers see your marketing with lower spending on new marketing. You've spent resources creating that engaging vertical video; why limit its use? By adapting it with a complementary background, you can share it across all social media platforms and even include it in presentations or webinars. In essence, you're getting more bang for your buck while maintaining aesthetic integrity.
Icons
In today's emoji-driven world, icons have become the universal language of the internet, transcending linguistic and cultural barriers. Adding icons to your video can introduce a whimsical or straightforward element, making the content more digestible and engaging. These icons can represent various themes or ideas in your video, serving as visual bookmarks that guide the viewer's attention. But why should this matter to business owners?
Here's the deal: icons can help break down complex ideas into easy-to-understand visuals. This can be particularly useful for explaining technical products or services, making them accessible to a wider audience. And let's face it, in the competitive world of video content, you want every edge to keep viewers watching. Icons add that slight touch of creativity and flair that could make your video stand out from the crowded marketplace.
Conclusion
These are not just nifty video editing tricks; they are practical ways to enhance viewer engagement and content value. For business owners striving for that extra bit of edge in their video marketing, these psychological hacks can be game-changers. Do you know how to check your audience retention rates? If not, subscribe button and we’ll send you our guide.
Subscribe to newsletter for weekly video marketing insights here:.